![]() “We value our team members and empower them to help us make business decisions that will help our customers on their health and wellness journey and bring in new and favorite brands to give our customers more choices, value and convenience. Our team members help us learn and evolve to provide the best shopping experience for our customers.” “Our most valued assets are our team members, because they have extensive knowledge and a friendly, engaging attitude that helps create a comfortable shopping experience for our customers,” says Zolcak. This isn’t just retail or grocery…we’re empowering the communities we serve to take control of their health and happiness.” Valuing What Truly Matters Product assortment is a draw, but it’s the people that can truly make the winning difference in brick-and-mortar. We realized that if the customer didn’t see a brand they recognized in a given category, they would walk right past the set and we never got a chance to educate them on the natural alternatives and trade them up to a better product. Introducing our customers to natural, organic, and mission-based brands is one of the most rewarding and gratifying parts of my job. “This means we carry a moderate assortment of some of the top conventional items that you wouldn’t typically find in a natural food store. ![]() “Fresh Thyme has gone through an evolution over the last few years to truly meet our customers where they’re at,” says Jonathan Lawrence, VP of Center Store. Great care goes into ensuring that shoppers find exactly what they need. She said she will never go anywhere else, and finally feels like she can progress on her health journey.” She said she was so overwhelmed by the restrictions until she came to Fresh Thyme and could find so many whole food options, as well as clearly labeled package options. “Recently, a customer shared that she was told one month prior to eliminate many foods from her diet. “There are so many what I call ‘goosebump’ moments with customers,” Stephens tells WholeFoods Magazine. “I am inspired and motivated to meet our customers where they are on their health journey,” shares Rebecca Stephens, Local Program Manager, focusing on local product procurement and assortment, and community engagement. Stephens has been in this role for four months, and was previously a Store Director for Fresh Thyme for eight years, opening and leading both Fort Wayne, Indiana and Portage, Michigan stores. “That is who Fresh Thyme Market is.”įor Fresh Thyme employees, seeing the payoff of that brand promise is wonderfully rewarding. “That’s what customers are hungry for,” Zolcak maintains. It comes down to the basics: Real honest affordable goodness. “We want to be our customers’ trusted neighborhood grocery store, where customers can enjoy the ease of a simple shopping experience,” Zolcak explains. To help customers on their personal path to wellness, and to support the local communities in the process, part of the Fresh Thyme brand promise is to help provide customers with fresh food at low prices that include local products to support small businesses. “We believe that our customers want to live better, healthier lives, but we know that living a healthier lifestyle is not always easy,” Zolcak acknowledges. The Mindset that Fuels Success Wherever a person is on their personal journey to a healthier lifestyle, Fresh Thyme is there to offer support. Read on for insights from the Fresh Thyme Market team. As a whole, Fresh Thyme aims to cultivate a brand that sources authentic and reliable food and products.” Our dependable team members and partners deliver real healthy foods at real low prices, giving communities solutions to live healthier lifestyles. By offering a more deliberate way to shop and eat, we present a more thoughtful approach to managing health and wellness. ![]() “Fresh Thyme is dedicated to providing real solutions for real people. “Since its inception, Fresh Thyme has been a community-oriented retailer that supports local residents by providing them access to nutritious and affordable food,” shares Liz Zolcak, President of Fresh Thyme Market.
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